Larry Andreini has spent twenty years preparing for this ultimate ride … ZEO of RIDEMAKEZ.
Throughout his career, Larry has specialized in bringing together strategic partners to move business ideas from concept to reality. At the age of twenty-five, Larry founded START, a first-of-its-kind customer loyalty program where he partnered with Met Life and NationsBank (now Bank of America), both of which were strategic investors. He went on to be part of Simplexity, a telecommunications exchange where he implemented over twenty partner programs, including investments and strategic partnerships with technology and retail giants Microsoft and Best Buy. Larry also served as Executive Director of the International Cord Blood Foundation, a non-profit organization dedicated to raising awareness about the marrow producing capabilities of umbilical cord stem cells.
A graduate of the University of Notre Dame in South Bend, Indiana, Larry was a member of the Fighting Irish football and ski teams and a two-time heavyweight Bengal Bout boxing champion.
Larry credits this love of competition for much of his success. Whether in sports or business, he believes competition and teamwork drives you to be better.
RIDEMAKERZ serves as the culmination of Larry’s professional and personal passions. It combines his entrepreneurial expertise in high-leverage strategic partnerships with his drive for competition and his belief in making a difference.
And, it’s tons of fun.
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