| Effective: April 1, 2007 |
This privacy policy identifies what personal information we collect when you visit our RZ Customizing Shops or use our websites, what choices you can make about your personal information, how we use this data, and how we protect your personal information.
Contents
What is Covered by This Policy? Information We Collect and How We Use It Your Choices and Access to Your Information Children’s Privacy Sharing Information with Third Parties Information Transfer Information Security Passive Data Collection - Cookies Changes to This Privacy Statement Country and State Specific Information Contact Us
What is Covered by This Policy?
This Privacy Policy applies to websites and retail stores operated by or on behalf of RIDEMAKERZ and its Affiliates worldwide (as defined below). The purpose of this policy is to tell Guests what information we collect, how it is used, where it is used and how to contact RIDEMAKERZ with privacy inquiries.Some RIDEMAKERZ websites may contain links to websites not owned or operated by RIDEMAKERZ. RIDEMAKERZ is not responsible for the content, privacy policies or practices of those websites. We notify you each time you leave a RIDEMAKERZ website and link to a non-RZ website and recommend that you review the privacy policies of each site you visit.
Information We Collect and How We Use It
RIDEMAKERZ collects information, including personal information that you provide to us when you visit us in our retail locations or website. Personal information includes information that can identify you such as your full name, your email address or postal address, your gender and birth date, payment details, product preferences and purchasing history.RIDEMAKERZ collects and uses your personal information to conduct business with you and to improve your experience with us. Some examples include:
- Registering your new RIDE in our RIN# (RIDE IDENTIFICATION NUMBER) system
- Booking a party
- Making an in-store or online purchase
- Creating a wish list
- Processing, fulfilling and following up on online purchases
- Creating and maintaining accounts
- Registering for our RIDEMILEZ™ CLUB
- Handling Guest service requests
- Sending friends and families emails on your behalf
- Sending surveys
- Registering to receive email and direct mail
- Registering for contests, sweepstakes, promotions, lotteries, loyalty programs and competitions
- Sending us testimonials, Guest submissions or other communications
- Applying for a job
Your Choices and Access to Your Information
Our email, website and other interactive programs allow you to choose to receive or to stop receiving communications from us. You can choose to receive email and/or postal mail from RIDEMAKERZ.RIDEMAKERZ honors a “once out – always out” policy. Once you opt out, you are opted out of that type of communication and that brand until we are explicitly told in writing to opt you back in. You may opt out of email programs at any time by following the opt-out instructions provided in the email you receive. You also may be removed from RIDEMAKERZ programs you enrolled in, stop receiving postal mail and other communications, review, update or correct your information, or prevent any further use of your personal information by RIDEMAKERZ by clicking here to contact us. RIDEMAKERZ will respond to reasonable requests in an appropriate timeframe as determined by the respective authority.
Children’s Privacy
What information is collected online from children under 13 and how is it used?
Create an online account. Children may browse our online store and make a wish list. Children under 13 must provide their parent’s email address and are not permitted to join the list without parental permission. Children under 13 are not permitted to make purchases from our online store.Join our email list. We ask for first name, email address, and date of birth from anyone wishing to join our email list. Children under 13 must provide their parent’s email address and are not permitted to join the list without parental permission.
Enter online contests and sweepstakes. First name and email address are collected solely for the purpose of contacting the winner. If there are prizes in several categories, we may also collect age.
Send an ecard. Children under 13 supply their name and email address and the recipient’s name and email address to send an e-card. The sender’s email address is used to send a copy of the e-card or confirm receipt of the card. When the sender requests confirmation of the cards sent, they will receive a confirmatory email. These email addresses are not used for any other purpose.
Passive collection.For information about our passive data collection, click here.
Do you obtain parental consent prior to collecting information from my child?
Yes, where required by law. In Canada and the United Kingdom we obtain parental consent prior to collecting information from a child under 13 in-stores and online. In the United States, we obtain parental consent prior to collecting information online from a child under 13. Additionally, in our US stores we encourage supervision by a parent or guardian if a child inputs information at the PERSONALIZE Zone.Is my child’s information required for participation in online activities?
No. RIDEMAKERZ does not limit a child's participation in any online activity by requiring more identifiable information than is reasonably necessary to participate in the activity.Is my child’s information required to receive titles in the store?
No. Personal information is not required to create a title at the PERSONALIZE Zone in the store.Is my child’s information shared with unrelated third parties?
No. Personal information obtained online from children under 13 is not released to any unrelated third party, except as permitted by law.What information did my child share while attending a party?
Parental supervision is always recommended, however parents often do not attend a party with their child. Children attending a party may create a title at the PERSONALIZE Zone. A title can be created with just the RIDE name and the child’s first name. Additional information, such as full name, address and email address may be collected at the PERSONALIZE Zone if Guests creating a title also request to receive promotions via email and/or postal mail.What are my choices as a parent or guardian?
Parents and legal guardians can make choices regarding the personally identifiable information we collect online from children under 13, as follows:Parental Notice and Consent
RIDEMAKERZ will NOT collect online contact information from children under 13 without parental notice, including the opportunity for the parent to consent to or prevent use of the information and participation in the activity, except as described above and as otherwise permitted by law. Parents have the right to grant, deny or revoke consent at any time.
Review information
Parents and legal guardians may contact RIDEMAKERZ to review the personal information we collect online from children under 13. In order for us to respond to this request, verification of identity may be required, to ensure we are communicating with the child’s parent or legal guardian.
Remove information
Parents and legal guardians may have their child's personal information removed from our database.
Request no further collection
Parents and legal guardians may request that no further collection or use of the child's personal information be allowed.
To contact our Privacy Officer regarding the above requests, click here.
Sharing Information with Third Parties
RIDEMAKERZ does not release the personally identifiable information it collects from you to any unrelated third parties so that they may send you commercial promotions or offers for products or services. We do, however, share anonymous, aggregate information concerning the demographic makeup of our customers to unrelated third parties, and share personal information as described below:Affiliates and Franchisees
We may disclose information (including Personally Identifiable Information) collected from guests outside of the US to affiliated companies or “Affiliates” in the US and elsewhere. For purposes of this Privacy Policy, "Affiliates" means any person or entity which directly or indirectly controls, is controlled by or is under common control with RIDEMAKERZ, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy. We may share your information (including Personally Identifiable Information) with franchisees of RIDEMAKERZ but only where we indicate to you at time of information collection that such information will be provided to a franchisee, or if we otherwise obtain your permission.Business Transfers
RIDEMAKERZ reserves the right to transfer your personal information in connection with the sale or transfer of all or a portion of our business or assets. If the business is sold or transferred, RIDEMAKERZ will give you an opportunity to tell us not to transfer your personal information. In some cases, this may mean that the new organization will not be able to continue providing you with the services or products that RIDEMAKERZ provided.Service Providers
Further, we may share your information with our service providers - that is, organizations providing services to support RIDEMAKERZ functions, such as our mail and email processing companies, payment processing companies, and market research firms. All such service providers are bound by contract to refrain from using the personally identifiable information we collect from you for any purpose other than providing the service to RIDEMAKERZ.Laws and Legal Rights
We also may release information at the request of law enforcement authorities, when ordered to do so by a court, or when we have the right to do so and believe it is necessary to assert or protect our legal or intellectual property rights.Fraud Prevention
In order to protect our Guests and ourselves from fraud or theft, we may pass information to other organizations (including law enforcement agencies).Information Transfer
When RIDEMAKERZ transfers personal information to countries other than the country where it was provided, we do so in compliance with applicable data protection laws. All Guest personal information is transmitted to the RIDEMAKERZ Garage (headquarters) in St. Louis, Missouri daily. No copies of the data exist at the point of origin.We may transfer personal information from Guests outside the US to Affiliates located either in the US or otherwise. In order to provide for adequate protection of your personal information, we have in place contractual arrangements with our Affiliates.
Information Security
RIDEMAKERZ maintains reasonable security measures, such as firewall, limited access, and SSL encryption technology, designed to help protect against loss, misuse, and alteration of Guest information collected by RIDEMAKERZ. All information collected via our websites and in-store at the PERSONALIZE Zone is stored on secured servers located our RIDEMAKERZ Garage (headquarters) in St. Louis, Missouri.Passive Data Collection – Cookies and Web Beacons
Our RIDEMAKERZ website may also collect information passively, through the use of cookies. A cookie is a small text file that writes to your hard drive. The cookie file contains your computer's IP address and a user ID. The user ID links any orders you have placed on our site to your personal information. A user ID has no personally identifiable information attached to it unless you place an order on our site. Our website uses cookies to enhance the Guests’ experience and help us improve our services. For example, we may use cookies to keep track of your basket or shopping cart while you are shopping on our site or to track your activity. RIDEMAKERZ uses web beacons in emails to track traffic from the email to specific pages on our websites. You may be able to adjust your browser so that your computer either does not accept cookies, or notifies you when a website tries to deposit a cookie into your computer. Our cookies do not contain confidential information such as your home address, telephone number, or credit card information. We do not exchange cookies with any third parties.Changes to This Privacy Statement
Last updated: March 12, 2007We may amend this Privacy Policy at any time. If we make any changes in the way we collect, use, and/or share your personal information, we will notify you by sending you an email at the last email address that you provided us, or by prominently posting notice of the changes on the web sites covered by this Privacy Policy.
Country and State Specific Information
Canada
RIDEMAKERZ complies with Canadian Federal and Provincial privacy laws and regulations including the Personal Information Protection and Electronic Documents Act.RIDEMAKERZ will only use your personal information for the purposes intended and as detailed in the Global Privacy Statement unless we have obtained your consent to use it for other purposes.
United Kingdom
Your personal data is protected in the United Kingdom by the Data Protection Act 1998. Under this Act we will only process your personal information in a lawful and fair manner. We will secure your data to prevent unauthorized access by third parties. Our Affiliates, if any, operating in the United Kingdom are incorporated in England and are registered Data Controllers under the Data Protection Act. All personal data collection and processing in the United Kingdom by RIDEMAKERZ will be undertaken by our Affiliates. These Affiliates may transfer your personal information to other Affiliates, such as RIDEMAKERZ in the United States. In order to provide for adequate protection of your personal information, we have in place contractual arrangements with such Affiliates.RIDEMAKERZ is committed to working with Guests to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred. Upon your request and within 40 days we will inform you about the type of personal information we hold about you, the purposes for which we hold it and the possible recipients or types of recipients. Upon written request and within a reasonable period of time we will also correct, delete and/or block personal information from further processing if that information proves to be factually inaccurate, incomplete, or irrelevant to the purpose(s) of the processing. You may be asked to provide verifiable identifying information to RIDEMAKERZ before your request will be honored.
United States
RIDEMAKERZ complies with the US Federal and State privacy laws, including the Childrens’ Online Privacy Protection Act (COPPA).California
Beginning January 1, 2005, under California's "Shine the Light" law, California residents who provide personal information for uses identified above are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2005 will receive information regarding 2004 sharing activities).Terms of Use
- The trademarks, logos, and service marks displayed on this Website are owned by RIDEMAKERZ and third parties, and this Website’s trade dress is owned by RIDEMAKERZ (collectively, the “Trademarks”, which also constitute Content). All Trademarks not owned by RIDEMAKERZ are the property of their respective owners. Nothing contained on this Website may be construed as granting any right or license to use any Trademark.
- Ford is a trademark of Ford Motor Company. Ford Mustang and Ford F-250 Super Chief Concept and their trade dresses are used under license by RIDEMAKERZ. © Ford Motor Company 2007.
- Dodge is a trademark of DaimlerChrysler Corporation. Dodge Ram and Dodge Challenger and their trade dresses, as well as Hemi, are used under license by RIDEMAKERZ. © DaimlerChrysler Corporation 2007.
